For example, some Paul Newman Rolex Daytona models, such as the 6239, 6240, 62, are now valued at over 0,000.

One of the things that are so rewarding about this website is the ability to compile data over a long time period and present it in a way that has so far not being available to collectors, either in book form or online.

Online auctions were fine as a vehicle for purely selling watches, but their transient nature, with items being live for only seven or ten days and then gradually disappearing from view altogether, meant that these weren’t the ideal medium for permanently displaying a lot of researched material.

BELOW: A close-up view of the same watch, you can clearly see the Serial Number "F982176", engraved into the case at the 6 o'clock position, with "ROLEX" engraved repetitiously around the dial in a circular fashion.

In 1927, Rolex began issuing every Rolex Oyster case a unique serial number to distinguish them from one another.

This numbering system was originally believed to have started at 20,000, however earlier numbers have surfaced shooting holes in this theory.

Around 1953, the numbers reached the 999,999 mark, at which time Rolex decided against adding a 7 digit, thus continuing into the "millions"--Instead, they started the sequence over.

In fact, given the return to classicism that we have seen on many new models introduced by most of the major Swiss brands in 2011, it looks almost contemporary.

After the excesses of the previous decade, there is a much welcomed renaissance of sobriety in luxury wristwatch design at present and the awful oversized cases and ludicrous brightly multi-coloured dials are giving way to a look that apes the legendary models of the 1950s and ‘60s when the quality of Swiss luxury watches was at an all time high.

While it was originally believed that this resequence started over at 100,000, or even 20,000, but evidence suggests that it actually restarted at 10,000 or possibly lower.